JustFab x DSW Pop Up

JustFab partnered with DSW to launch an in store pop up activation in both Los Angeles, California & Columbus, Ohio. I led the social strategy and launch of the activation in both California and Ohio on social.

→ Worked with PR to partner with key influencers to create excitement and increase brand awareness on organic social prior and during activation

→ Met and interviewed top influencers and captured content to support KPI’s

→ 20+ instagram stories

→ 320.2K reach

→ Over 100k+ impressions